Laura, the visionary behind Loulou Atelier, was born in France and moved to New York City at the age of 22. As a passionate fashion designer with a profound appreciation for silk, Laura’s journey into the world of luxury accessories was deeply personal.

The name “Loulou” originates from a cherished family nickname, a reminder of the support and love that encouraged her to embrace her natural beauty. Growing up, Laura struggled with her naturally curly hair until she discovered the remarkable benefits of silk—how it reduces frizz, prevents damage, and enhances skin by minimizing irritation.

Her extensive background in fashion design allowed her to work closely with silk, witnessing firsthand its transformative qualities. This experience, combined with her active NYC lifestyle, highlighted the need for functional yet elegant silk products, such as scrunchies that hold hair securely without causing breakage. Through Atelier Loulou, Laura is thrilled to share these benefits with others, offering products that support and enhance natural beauty, while blending timeless elegance with modern living.